SEO stands for Search Engine Optimisation. It is the practice of optimising a website to improve its visibility in search engine results. SEO is essential because it helps websites attract organic (non-paid) traffic from search engines, increasing the chances of reaching a wider audience and potential customers.

The timeline for SEO results can vary based on several factors, such as the competitiveness of the industry, the website’s current state, and the effectiveness of the SEO strategies implemented. Generally, it may take a few weeks to several months before noticeable improvements in search rankings and organic traffic are seen.

Keywords are words or phrases that users enter into search engines when looking for information. Keyword research and optimisation are crucial for SEO success. By incorporating relevant and high-ranking keywords into your website’s content, meta tags, and other elements, you increase the likelihood of appearing in search results when users search for those terms.

While social media activity does not directly impact SEO rankings, it can indirectly influence them. Social media can help drive traffic to your website, increase brand visibility, and attract backlinks from other websites. These factors can contribute to better overall SEO performance and potentially higher search engine rankings.

Backlinks, also known as inbound links, are links from other websites that point to your website. They are crucial for SEO because search engines view them as votes of confidence or trust. High-quality backlinks from reputable and relevant websites signal to search engines that your site is authoritative and valuable, positively impacting your search rankings. However, it’s essential to focus on earning natural backlinks rather than engaging in manipulative link-building practices that can lead to penalties from search engines.