Why make the switch to Lab Creative?

• Enhanced Performance: Experience a significant improvement in website performance with our optimised hosting infrastructure. Say goodbye to slow loading times and hello to lightning-fast page speeds.
• Reliable Support: Tired of waiting endlessly for support? Our team is committed to providing prompt and reliable assistance whenever you need it. From technical issues to general inquiries, we’ve got you covered.
• Advanced Features: Unlock a plethora of advanced features and tools designed to elevate your website to new heights. Whether it’s robust security measures, intuitive site management interfaces, or customisable themes, we have everything you need to succeed online.
• Scalability: As your business grows, so should your website. Our scalable hosting solutions ensure that your website can handle increased traffic and resource demands without missing a beat.
• Transparent Pricing: No more surprises when it comes to pricing. With us, what you see is what you get. Enjoy transparent pricing plans with no hidden fees or gimmicks.

Tips for your Google Profile

• Domains that end with business.site and negocio.site will be removed from the website field on your Business Profile in March. We recommend that you update your Google Business Profile to point to a new website.
• Other than that, your Business Profile won’t be affected. When customers visit your website made with Google Business Profile, they’ll be redirected to your Business Profile instead.
• If you don’t have a website made with a Google Business Profile, the changes discussed in this article won’t affect you.

Learn how to find your website made with your Google Business Profile.

What are Google Ads?

Google Ads are the paid listings on Google’s search engine results, these can come in many forms, but the main ones are text-based ads and marked as ‘sponsored’, these can also appear as shopping-based ads, plus display ads in other places online. The Google Ads grant for charities allows you to have a text-based ad for your non-profit, totally for free – pushing traffic to your website.

Is your Charity Eligible for a Google Ads Grant?

For UK charities to qualify for a Google Ad Grant, organisations must meet the following criteria:

• Be a registered UK charity or non-profit – in England or Wales this means you must be registered with the Charity Commission and in Scotland and Northern Ireland pass the ‘Charity Test’ as outlined by the OSCR. Non-profits must have charitable tax-exempt tax status with HMRC.
• Not be a governmental entity or organisation, hospital, school, academic institution, or university.
• Agree to the terms of service for Google for Non-Profits and Google Ads.
• Have a high-quality website with content that complies with Google’s website policies. This means that the website must be secured with HTTPS; not contain any broken links; have unique content; have clear descriptions of your organisation and its goals; clear navigation and calls to action.

Do you qualify?:

To be eligible for Google Grants charity PPC an organization must:

• Hold current and valid charity status (i.e. Registered with the Charity Commission for England and Wales; and/or Registered with HM Revenue & Customs as a charity for tax relief.)
• Acknowledge and agree to Google’s required certifications regarding non-discrimination and donation receipt and use.
• Have a live website with substantial content.
• Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Non-profits, but philanthropic arms of educational institutions are eligible.

How to stay qualified:

To maintain your eligibility for Google Ad Grants, your organisation must abide by program policies.

• All the ads in your account must link to the non-profit URL that was approved in your application process.
• You must be engaged and proactive in your Google Ads account by logging in to the account, at least, monthly.
• The ads you are promoting must reflect the mission of your non-profit. You can advertise to sell products as long as 100% of the proceeds are going to support your program.
• The ads you create cannot point to pages that are used to primarily send visitors to other websites.
• Your ads cannot offer financial products, such as mortgages or credit cards.
• Your ads also cannot be asking for donations in the form of large goods such as cars, boats or property donations. Keywords related to this activity are also not allowed.
• Your website cannot display ads from Google AdSense or other affiliate advertising links while participating in Google Grants
• A daily budget set to £329, which is equivalent to about £10,000 per month
• A maximum cost-per-click (CPC) limit of £2.00 (without bid strategies)
• Paid adverts will always appear above grants adverts.
• It is limited to the search market. You cannot run ads in the display market.
• Ad Grantees may only promote mission-based ads and keywords in their Google Ads account.

The fine print:

• Maintain a 5% Click through rate (CTR). CTR is the ratio showing how often people who see your ad end up clicking it. If your account doesn’t achieve at least a 5% CTR for two consecutive months, your account will be cancelled.
• Non-profits cannot buy branded keywords they don’t own.
• Keywords must have quality scores of 3 or higher.
• Campaigns must have at least two ad groups with at least two ads running in each.
• Accounts also must have at least two sitelink extensions active.
• Accounts must have geotargeting.
• Most single-word keywords are prohibited, the idea being non-profits should choose well-targeted keywords.
• Contact us to help you with the management of your campaigns and get the best return for this amazing opportunity.

Click here to arrange a call with one of our experts.