What is Social Media Advertising?

Social media ads are a form of digital advertising where paid ad campaigns are run on social media platforms such as Facebook and Instagram. They deliver to your target audience and promote your brand and inspire sales. It is a quick and effective way to connect with consumers and boost your marketing campaigns.

With various data sources, our team at Lab Creative can target your audience and deliver personalised content based on demographics and user trends. Social media ads are incredibly cost effective and offer potential for high ROI.

When considering social media ads Lancaster, it is important to remember that each platform has its own audience. Therefore, you will want to target the platform where your ideal customers are. If you already have social media for your business, pay attention to which platforms perform the best.

Nearly half of social media users have made a purchase after seeing an ad.

Social Media Marketing or PPC?

If you have always relied on more traditional marketing channels for your business, creating your first digital strategy can be a challenge, especially if you have a limited budget. Each strategy depends on your business, customer base, product/service and your goals.

Pay Per Click (PPC) refers to paid advertising from click ads on Google, so your business will pay for any click it gets. Simply put, PPC enables you to create and manage highly targeted ad campaigns where you can choose who you appear to, under what context and when. You can also monitor your campaign performances in real-time. However, with social media marketing, you can display your products and services in more creative ways. It also enables you to strengthen your brand’s image and trustworthiness.

Both social media marketing and PPC have their strengths and bring combined value. If you are struggling to choose a digital strategy and require help, Lab Creative is more than happy to discuss this.