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The Email Lab

Turn your leads into customers or retarget your existing client base with email marketing campaigns!

Lab Creative can drive successful email marketing campaigns

By running a successful email campaign, you can contact clients that didn't convert, target your existing client base for other services, push promotions - and recoup lost revenue.

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Reach Your Target Audience

Email marketing allows you to directly communicate with your target audience, ensuring your message reaches the right people at the right time.

Drive Conversions and Sales

With strategic email campaigns, you can showcase products, offer exclusive deals, and entice recipients to make purchases, resulting in a significant boost to your revenue.

Cost Effective and Measurable

With detailed analytics, you can track open rates, click-through rates, and conversion metrics, allowing you to optimise your campaigns for maximum effictiveness.

Our Packages

Standard

£200/ £250 PCM
  • 2 Emails Per Month
  • Professional Design
  • Platform Set-Up
  • Lead Capture Form
  • Excellent Support

Plus

£200/ £350 PCM
  • 3 Emails Per Month
  • Professional Design
  • Platform Set-Up
  • Lead Capture Form
  • Excellent Support

Premium

£300/ £500 PCM
  • 4 Emails Per Month
  • Lead Funnel
  • Professional Design
  • Platform Set-Up
  • Lead Capture Form
  • Excellent Support

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Frequently asked questions

How can I build a strong email list for my email marketing campaigns?

Building a strong email list involves both quality and permission-based approaches. Offer valuable content or incentives on your website to encourage visitors to subscribe. Leverage social media and other marketing channels to promote your newsletter. Always seek explicit consent from subscribers, and never purchase email lists as it can harm your sender reputation and lead to spam complaints.

What types of content should I include in my email newsletters?

To engage your subscribers, vary your content with a mix of informative and promotional materials. Include helpful blog posts, educational content, product updates, exclusive offers, and personalised recommendations. Visual elements, such as images and videos, can also make your emails more captivating and shareable.

How often should I send emails to my subscribers?

The ideal email frequency varies depending on your audience and industry. Generally, a balance between staying relevant and not overwhelming subscribers is essential. Sending emails too frequently may lead to unsubscribes, while too few emails may cause your brand to be forgotten. Monitor engagement metrics and conduct A/B tests to determine the optimal frequency for your specific audience.

How can I improve my email open rates and click-through rates?

Several strategies can boost open and click-through rates. Optimise subject lines to make them compelling and relevant. Segment your email list to deliver more targeted content. Personalise your emails, addressing subscribers by name. Ensure your emails are mobile-responsive for a seamless experience. Test different elements, like CTAs and content placement, to identify what resonates best with your audience.

How can I ensure my email marketing complies with GDPR?

To comply with data privacy regulations, follow these best practices: Obtain consent before adding individuals to your email list. Provide a clear and easily accessible privacy policy explaining data collection and usage. Offer a straightforward way for subscribers to opt-out or unsubscribe from your emails. Regularly update and maintain your email list to remove inactive or unsubscribed users. Additionally, use a reputable email marketing service provider that prioritises data security and compliance.