Building a strong email list involves both quality and permission-based approaches. Offer valuable content or incentives on your website to encourage visitors to subscribe. Leverage social media and other marketing channels to promote your newsletter. Always seek explicit consent from subscribers, and never purchase email lists as it can harm your sender reputation and lead to spam complaints.

To engage your subscribers, vary your content with a mix of informative and promotional materials. Include helpful blog posts, educational content, product updates, exclusive offers, and personalised recommendations. Visual elements, such as images and videos, can also make your emails more captivating and shareable.

The ideal email frequency varies depending on your audience and industry. Generally, a balance between staying relevant and not overwhelming subscribers is essential. Sending emails too frequently may lead to unsubscribes, while too few emails may cause your brand to be forgotten. Monitor engagement metrics and conduct A/B tests to determine the optimal frequency for your specific audience.

Several strategies can boost open and click-through rates. Optimise subject lines to make them compelling and relevant. Segment your email list to deliver more targeted content. Personalise your emails, addressing subscribers by name. Ensure your emails are mobile-responsive for a seamless experience. Test different elements, like CTAs and content placement, to identify what resonates best with your audience.

To comply with data privacy regulations, follow these best practices: Obtain consent before adding individuals to your email list. Provide a clear and easily accessible privacy policy explaining data collection and usage. Offer a straightforward way for subscribers to opt-out or unsubscribe from your emails. Regularly update and maintain your email list to remove inactive or unsubscribed users. Additionally, use a reputable email marketing service provider that prioritises data security and compliance.